Content Rules

How to create Killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business.

Chapters :

Part One: The Content Rules
Chapter 1: The Case for Content
Chapter 2: The Content Rules
Chapter 3: Insight Inspires Originality:
Who Do You Want to Attract?
Chapter 4: Who Are You?
Chapter 5: Reimagine; Don't
Chapter 6: Share or Solve

Chapter 7: Stoke the Campfire
Chapter 8: Create Wings and Roots
Wings for the Web
Chapter 9: The Care and Feeding of
Fans
Chapter 10: Attention B2B Companies

Part Two: The How-To Section
Chapter 11: A Blog as a Hub of Your Online Content
Chapter 12: If Webinars Are Awesome
Marketing Tools, Why Do Most of Them Suck?
Chapter 13: What's the Difference
between an Ebook and a White Paper?

Chapter 14: The Single Biggest Secret
to Creating a Compelling Customer
Success Story (Formerly Known as a Case Study)
Chapter 15: From Dumpy to Sexy: A FAQs Makeover
Chapter 16: Video: Show Me a Story Equipment

Chapter 17: Podcasting: Is This Thing On?
Chapter 18: Photographs: The Power of Pictures

Part Three: Content That Converts: Success Stories (With Ideas You Can Steal!)
Chapter 19: Reynolds Golf Academy

Chapter 20: The Cool Beans Group

Chapter 21: U.S. Army: Fort Knox, Kentucky; Fort Monroe,

Chapter 22: AskPatty.com, Inc.:
Chapter 23: Kadient: Content That Ignites

Chapter 24: HubSpot: Cambridge,
Chapter 25: Kodak: Rochester, New York
Chapter 27: Indium Corporation

Chapter 28: PinkStinks: London,EnglandContent That Ignites
Chapter 29: This Isn't Goodbye,